This proposal requests treasury capital to support the first production run of a Gnars x Nogenta product drop.
This is not a traditional grant.
It is a product-backed revolving capital proposal:
treasury capital supports product production and complementary operating costs, products are launched and sold, and the treasury receives a return directly from the sales cycle.
All financial values below are presented in USD.
Treasury Capital → Product Production → Sales → Treasury Repayment
Most treasury proposals fund ideas.
This one funds a real product cycle.
The return is not based on vague future value, passive exposure, or abstract ecosystem alignment.
It is tied directly to the production, launch, and sale of real goods.
Treasury capital helps cover both:
That is what makes this proposal more grounded.
It is not just about making products.
It is about making the full launch cycle executable.
These costs support execution around the drop, not only manufacturing.
They exist to help make the launch viable as an actual commercial cycle — including the operational layer needed to move products into market with consistency, structure, and follow-through.
That makes the proposal more realistic, because the treasury is not only funding objects — it is funding a viable path to execution.
This proposal is backed by a focused batch of collaborative products:
These are defined products with mapped cost, pricing, and sell-through logic.
| Product | Quantity | Total Cost (USD) |
|---|---|---|
| T-Shirt A | 30 | $236.26 |
| T-Shirt B | 30 | $592.23 |
| Griptape | 150 | $710.56 |
| Gnars x Nogenta Zine | 100 | $197.39 |
$1,736.44
| Product | Revenue (USD) |
|---|---|
| T-Shirt A | $769.19 |
| T-Shirt B | $1,361.32 |
| Griptape | $1,776.41 |
| Gnars x Nogenta Zine | $592.05 |
$4,498.97
| Product | Break-even Units | Break-even % | Notes |
|---|---|---|---|
| T-Shirt A | 10 | 33.3% | Healthy margin |
| T-Shirt B | 14 | 46.7% | Highest-risk item |
| Griptape | 60 | 40.0% | Strongest revenue driver |
| Gnars x Nogenta Zine | 34 | 34.0% | Efficient low-risk item |
This proposal is backed by operating logic, not branding alone.
These scenarios focus on product performance and revenue generation.
This drop is not being proposed in isolation.
Nogenta already has an active cultural and commercial direction around the project, and future sales distribution is expected to align with Barracão Skate Shop:
That gives this proposal a stronger path to market.
This is not just about producing goods.
It is about producing goods with a real-world sales channel in mind.
The long-term intention is to connect collaborative product releases with an actual skate retail and cultural distribution channel, increasing the likelihood of sell-through and giving the proposal stronger commercial grounding.
The structure is simple:
That simplicity is the point.
It makes the proposal transparent, executable, and easy to evaluate.
More importantly, it tests whether Gnars can move treasury capital through a real product cycle and bring value back through execution.
If it works, this is not just one drop.
It becomes a repeatable model.
These images are AI-generated visual directions created under our creative guidance.
They are not final production photos, but early concept references aligned with the product plan, pricing structure, and sales projections presented in the spreadsheet.
The treasury outcome is straightforward:
That is the thesis.
Not passive funding.
Not abstract upside.
Real products. Real sales. Real treasury return.
To pilot a sustainable treasury deployment model:
This proposal serves as a controlled, low-risk experiment for future iterations.
We will provide:
Presale helps reduce launch risk and map early demand before full release. It gives the team an early signal on product traction and helps prioritize communication and inventory movement. We already have early community interest, which reduces blind production risk.
We already have early interest from people in the community, which reinforces that this is not a blind production cycle. It is a structured release with early demand mapping built into the process.
This gives the proposal an additional layer of market validation before inventory starts moving at full speed. It also helps us prioritize communication, estimate product traction more clearly, and convert early community interest into actual sales momentum.
Presale Interest sheet: https://docs.google.com/spreadsheets/u/0/d/1KXltfuKcrahI0zRvlpiu6FfQ50pirHhcMzb_kfMYs6c/htmlview?pli=1#gid=2124071463
Full Financial model: https://docs.google.com/spreadsheets/d/1KXltfuKcrahI0zRvlpiu6FfQ50pirHhcMzb_kfMYs6c/edit?usp=sharing
05/19/2026 USD exchange rate is approximately 1 USD ≈ 5.07 BRL.
First five buyers who are not holders will receive a surprise GNARS NFT.
This proposal is a small but serious test of a better treasury model.
It is:
Gnars should not only fund ideas.
Gnars can fund products that move, generate revenue, and return value to the treasury.
This proposal deploys 2,114.25 to generate $2,373.11 back to the treasury.
A small, focused experiment to validate a new model:
product-driven treasury growth inside Gnars DAO.
05/19/2026 USD exchange rate is approximately 1 USD ≈ 5.07 BRL.
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