We propose renewing the Media Pod to sustain and expand its work after 14 months of consistent contribution. This new cycle aims to keep Gnars active across platforms, amplify the $GNARS creator coin on Zora, and manage the Gnars Socials and Gnars Community Wallet as a hub for curation, tips, support and ecosystem interactions with tools like Farcaster, Zora, Paragraph, Gnars Flows and Giveth. Through regular casts, posts, newsletters, videos, and Gnarly News updates, we’ll ensure strong communication while nurturing nounish culture and the Gnars spirit. As part of this next chapter, we’ll launch two contests, one artistic (URL) and one sport-focused (IRL) to activate creators, athletes, and communities with crypto backed prizes. This proposal secures the daily work with Gnars Operations through 02/2026, providing the foundation for deeper engagement, stronger governance, and an exciting year ahead.
Our last Media Pod was funded at $8,550, but this time we’re keeping it lean and asking for 5,500 covering: prizes for two Gnarly Contests, support for shredders’ NFTs and TIPs, and a fair monthly pro-labore for daily curation and work, ~$360 USDC/month per builder. This setup keeps things impactful while staying lean and cost-conscious.
Since launching the Gnars profile on Farcaster, we’ve been actively engaging through posts, likes, shares, and channel interactions. As a result, we received 35 USDC in rewards from the Farcaster Ranking. These funds were used to support shredders and builders via tips on the Noice miniapp, creating value, boosting creativity, and spreading good vibes across the community, engaging with friend tokens such as NOUNS/HIGHER etc.
Posts like Gnarly News articles on Paragraph and COINtent drops on Zora are not just content, they’re sources of value creation for shredders and supporters. These initiatives generate onchain revenue that flows directly into the Gnars treasury, strengthen the community.
The Zora airdrop went live, and the account we created to curate gnarly/nounish content and support shredders was eligible, since we had already interacted with the protocol and collected a few pieces. The claim was executed early, directly via Baseblock using the proxy, before the chart started to dip, securing around 197 USDC. With those funds, we swept the latest Droposals on gnars.com and then transferred the full amount in USDC to the Gnars treasury- Hash:
The GnarsDAO profile on Giveth, which we created and have been managing over the past year, was recently selected to participate in one of Giveth’s funding rounds. Through this opportunity, we’ve raised a total of US$424.35 in USDGLO, supported by 38 contributors and 100% of these funds have been directed straight to the Gnars treasury. These contributions not only reinforce our mission to push forward action sports culture within Web3 but also show how collective, transparent support can generate real onchain impact. Every donation helps keep our projects alive, evolving, and deeply connected to the community.
We’ve maintained a consistent presence across Farcaster, Instagram, and YouTube for over a year, using these platforms to actively engage with the community and document the ongoing evolution of GnarsDAO. Through regular interactions and posts, we aim to preserve and expand the value of both past and present initiatives by transforming them into media and communication assets.
Our content strategy includes targeted engagement with niche communities in skateboarding, surfing, and snow sports, as well as direct interaction with artists, shredders, builders, and Nouns subDAOs. This ongoing work ensures that updates are communicated promptly and that the DAO remains connected across layers of the ecosystem.
Gnarly News 1: Shred Chronicles: The Return of Gnarly News
Gnarly News 2: Headless so you can shred more
Gnarly News 3: Gnarstyle, Benvenuto
Gnarly News 4: May the force be with you
Gnarly News 5: Less War, More Love
Gnarly News 6: Into The Flow, beyond the break
Through the Gnarly News articles, we’ve been able to highlight important milestones within the DAO, aligning them with broader Nounish achievements and sharing essential context and history. This has proven the value of consistent storytelling, documenting our journey onchain through images, videos, GIFs, digital art, and gnarly energy. We see this work not only as a communication task but as a fundamental layer of DAO memory, impact, and cultural presence.
The Media Pod plays a fundamental role in supporting the Gnars community from onboarding and brand presence to artistic direction and engagement. It helps maintain key structural elements like logo usage, brand consistency, and organized asset storage through platforms like Drive and Terabox. The Pod is also actively involved in brainstorming sessions and cross-pod collaborations, such as the support provided to Rocketman during the development of Flows Gnars, including special video content, testing, and close work alongside the Tech Pod.
Estabilish The Pod Media & Gnars Pod Media 2.0
1. Gnars x Boards.WTF – Art Contest
A special Gnars art contest hosted via Rounds.wtf, Nouns.gg or SnapShot, inspired by the classic Prop House model, which will be hosted either on Rounds.wtf, our own page, or NounsGG.
The top 3 artworks will be rewarded, with the winning design printed on a new Gnars deck through Boards.WTF, potentially sparking a custom race, a video edit, and more nounish culture building.
Prize Pool: 500 USDC
2. Gnars “Cash for Tricks” – End of Year Skate Contest
Inspired by the viral Gnars contest of 2024, this round focuses on rad nounish video submissions. Participants will showcase tricks using elements like noggles, custom-built nounstacles, or any nounish gear. Judging includes trick quality and best gnarly editing. Shared across Farcaster (Gnars Channel) + IG (using the #gnars #nounish #gnarscontest)
Prize Pool: 280 USDC
The Gnars Contests embody the core spirit of Gnars combining art, product creation, and opportunities for onboarding new members into the DAO. Beyond the contests themselves, they reinforce community support more broadly, through collaborations with projects like Boards.WTF and initiatives such as NogglesRails & Nounish Products, which connect and empower shredders worldwide.
Grow followers and boost engagement through community-driven activities, creative collaborations, and interactive content. The strategy also includes fun and playful posts with meme value, tapping into the attention economy while keeping the profile active and culturally relevant. We aim to communicate across the full spectrum from the archaic humor of the early internet to today’s most innovative trends.
We’re entering a critical communication cycle during a crypto bull run, with a focus on keeping Gnars relevant and engaged through 2026. Our team will deliver a monthly content calendar featuring athlete highlights, Web3 updates, creative media, meme's, and community stories. We’ll produce consistent audiovisual content aligned with GnarsDAO’s branding, support the structure and production of two upcoming Gnars Contests, and deploy interactive posts to boost engagement. Performance will be monitored through analytics to optimize strategy and ensure Gnars remains active, visible, and valued across all channels.
We propose continuing the blog-style communication initiative we launched last season (at last 1 per month). After publishing six posts, it became clear how much this approach helps professionalize our projects and highlight onchain information in a clear, accessible format. It has proven to be a positive tool for the DAO, serving as a direct update channel for the community, builders, enthusiasts, and everyone involved. This new phase would maintain the momentum by documenting key proposals, sports and artistic initiatives, and broader crypto moments, offering context and visibility to what’s happening within Gnars. Content will be published on platforms like Paragraph or Mirror and uploaded in Markdown format to Odysee, along with our special video content, further strengthening Gnars’ onchain presence. We plan to continue using the Gnarly News page or the new Gnars Community profile for distribution across Farcaster, Discord, X, and more.
Strengthen the GnarsDAO brand through strategic media, storytelling, and interaction with our audience. Boost the main posts and achievements of athletes. Management of X, Farcaster, Instagram and YouTube, including branding, community engagement, content curation, art direction, and consistent daily/weekly posts. The idea is that whenever a gnarly event, news, or milestone happens, we release it simultaneously across our profiles, ensuring maximum impact and time-coherent messaging. The goal is to keep communication with the community active and vibrant.
We will also develop six editions of Gnarly News, one per month, highlighting key activities and milestones achieved by the community. Each edition will blend proposals, art, sports, and the broader Nouns ecosystem, offering a comprehensive overview of each month’s developments. Additionally, this scope includes creative and operational management of two Gnarly Contests: one focused on art and surfboard design (Boards.WTF), and the other on cash-for-tricks skate video submissions. This includes concept development, visual communication, contest logistics, prize coordination, and community promotion.
As support for both IRL and URL events such as activations, proposals, and executions. We also aim to attend major crypto conferences like Devconnect and ETH Latam, representing the Gnars team with branded shirts, accessories, skateboards, and Noggleboards while spreading awareness about the DAO.
All content will adhere to GnarsDAO’s branding guidelines \m/, ensuring a consistent visual identity connected to the Nouns ecosystem. This includes the use of Noggles, logos, icons, open-source fonts, and other creative assets, both onchain and IRL, directing projects and shredders to adopt and utilize Gnars assets.
We see this work as essential to keeping GnarsDAO at the forefront of the Sports and Art space especially after more than a year of dedicated media efforts, during a pivotal crypto bull run. As we close out 2025 and move into 2026, we anticipate a wave of gnarly and nounish accomplishments that deserve to be documented, celebrated, and recorded onchain, forever. Beyond that, this continued effort ensures Gnars maintains the credibility it deserves as one of the most unique DAOs on the blockchain, born from a groundbreaking proposal within NounsDAO. Gnars must stay active and expanding, carrying its vision forward. Thank you for your continued support. Let’s keep building, stay gnarly, and carry the Nounish spirit forward.
Farcaster Profile ⌐◨-◨
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Hive Gnars Profile ⌐◨-◨
Gnars Community Zora ⌐◨-◨
That's Gnarly ⌐◨-◨
Nounspace Gnars ⌐◨-◨
$780 USDC dedicated to prizes for two 2025/2026 contests: the Gnars x Boards.WTF Art Contest and the “Cash for Tricks” Skate/Art/NogglesRail Contest.
1 ETH (0.5 per Builder) Strategic management of X, Farcaster, IG and YouTube, production of six editions of Gnarly News articles; creative direction and execution of contests; and consistent media and communications efforts to amplify community presence and strengthen the $GNARS token with gnarly creation.
2 NFTs will be allocated as rewards for active participants in the Pod Media project: Will Dias and Zimardrp Additionally, 4 NFTs will be awarded to the first and second place winners of the 2 Gnars contest as an onboarding tool for the community through an art contest.The NFTs will be distributed using a randomized minting function.
Wallet Multisig base: 0xE5f6202FF7DDC5273C249073865bC6f4D5D68bEb
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