Gnars x 7Ctv traces how a DAO-funded skate documentation pipeline transforming IRL activations into editorial media, printed artifacts, and physical exhibition layers through onchain cultural coordination.
Gnars x 7Ctv is a clean example of how Gnars turns movement into media infrastructure.
What started as a Gnars tour during Devcon Bangkok 2024 became:
onchain documentation
editorial storytelling
a printed magazine feature
a backcover with Gnars branding
a second event cycle connected to Devconnect Argentina
an exhibition opportunity built from photos, mockups, print objects, and video
This is the timeline and the curatorial logic behind that arc.
The base document is the Gnars travel report published after the Thailand trip:
That report already frames the trip as more than conference attendance. It documents a hybrid operation involving:
skateboarding in Bangkok and Rayong
side events and crypto-native activation
creator distribution through Zora
visual storytelling by the Gnars crew
treasury-aligned cultural output through onchain media
The trip generated content, mints, photos, conversations, and a narrative strong enough to leave the crypto event cycle and enter skate media.
Key shift: Devcon was not the end product. It was the origin point of an editorial asset.
After the trip, the raw Gnars material was translated into a more cultural and skate-facing format through 7Ctv / 7 Capas.
Below are a few of the most impactful images from the original Devcon Bangkok report. The goal here is not to dump every asset, but to foreground the strongest visual signals: people, noggles, motion, and the atmosphere around the trip.
STYLAND / Gnars en Tailandia ARTICLE
This article reframes the Gnars Thailand experience for a broader skate and visual culture audience.
skate architecture in Thailand
the lived texture of the trip
Gnars as an open-source action sports brand
web3 as ownership and publishing infrastructure for skaters and videomakers
Nogglesboard as a visual and material extension of this world
The digital story positions Gnars as a cultural system, far away from just a logo or NFT project.
A few central lines from the article:
Thailand is presented as a place with architecture and surfaces that feel made for skateboarding.
Gnars is described as an open-source action sports brand with no exclusive visual owner and with decisions made by members.
Web3 is framed less as speculation and more as a way for skaters and filmmakers to own their distribution and preserve their work.
Rayong appears as a dream-like extension of the trip: a skate house, constant filming, and full immersion in the trip’s rhythm.
The collaboration between Gnars DAO and 7CTV creates a direct bridge between onchain coordination, online media, and physical skate culture. Through shared production and distribution, ideas move fluidly from smart contract driven communities into printed and real-world artifacts, and then back into digital narratives.
The result is a hybrid publishing model where collaboration itself becomes the medium connecting Gnars’ onchain culture with 7CTV’s physical and editorial reach.
The next step is the physical translation of that same story.
after the Gnars Thailand / Devcon cycle, 7 Capas can carry this reporting inside one printed issue of the magazine.
an editorial feature based on the Thailand reporting
a physical object that archives the story outside the feed
a bridge from onchain travel documentation to print distribution
an entry point for readers who may never have encountered Gnars through crypto channels
The backcover should feature Nogglesrail during the event and connect the print object directly to Gnars visual memory.
Backcover with Gnars / Nogglesrail
In this context it works as:
a closing image
a memory trigger
a branded object inside skate culture
a visual bridge between print, event, and onchain history
Before the Devconnect continuation, there is already an earlier cultural connection point:
It evolves through a real sequence:
shared cultural orbit event collaboration Thailand reporting magazine adaptation second activation layer during Devconnect Argentina
Proposal #104: 7Capasmag Skate&Jazz Vol 2 - New Nounstacle inauguration in Devconnect
This expands the story from editorial coverage into event continuation.
The proposal title already makes the direction clear:
7Capasmag
Skate & Jazz Vol. 2
Devconnect context
And the public video connected to this cycle helps document the continuation:
The video description also reinforces the structure of the collaboration: an onchain-approved media artifact documenting the Gnargentina tour during Devconnect Buenos Aires, built through a multi-party collaboration that includes Gnars, 7ctv, Nogglesboard, and other aligned communities.
This is the parallel we want to make explicit in the document:
Devcon Bangkok generated the original story material.
7Ctv / 7 Capas transformed that material into editorial culture.
Devconnect Argentina becomes the place where the story evolves again as event, exhibition, and physical display.
Gnars went to Thailand during Devcon and produced a body of cultural material that was not locked inside the conference circuit. Through 7Ctv, that same material became a printed magazine story with the potential to live in skate shops, events, and visual culture spaces. The next step is to exhibit that printed memory during Devconnect Argentina, where the magazine, the mockups, the event photos, and the video documentation can be shown together as one continuous narrative.
Cover / issue context
Interior spread 01
Interior spread 03
This edition of 7CTV Magazine was distributed across Argentina and several countries in South America, and you might still come across a copy in select skate shops along the way. If you’re interested in getting one, you can reach out through the Gnars DAO Discord, or read the digital feature directly on the 7 Capas website.
The exhibition during Devconnect Argentina can present the magazine as part of a larger installation.
"They emphasize exactly what should stand out in the story".
noggles as visual language
nogglesrail / nounstacle as physical object
people gathering around the activation
a bridge between editorial mockup and live public installation
The event showcase during Devconnect hit like a raw collision of skate culture, music, and web3 energy. A heavy Argentine skate scene took over the space with high-level sessions, backed by live ska and jazz that kept the atmosphere unpredictable and alive. The premiere of Cash for Tricks locked in the core idea land it, prove it, get paid bringing the Gnars ethos to life in real time.
The nounish presence went beyond visuals, with an activation that spread across Plaza República do Brasil , over 40 purple Noggles distributed and integrated into the environment, turning the space into a living extension of the culture. A Lil Nouns & Gnars fashion show pushed that identity even further, blending streetwear, community, and digital roots into something tangible.
The whole event felt less like a program and more like a moment.. where builders, skaters, and artists met on the same frequency. Gnarly Radio.
Gnargentina I Special Clip
⌐◨-◨ Gnars Website ⌐◨-◨ Gnars Zora ⌐◨-◨ Gnars IG ⌐◨-◨ Gnars on Farcaster ⌐◨-◨ Gnars Farcaster Community ⌐◨-◨ Gnars on Youtube ⌐◨-◨ Gnars on Hive ⌐◨-◨ Gnars Zora Community ⌐◨-◨ That's Gnarly ⌐◨-◨ Gnars on Nounspace ⌐◨-◨ Gnars on Giveth ⌐◨-◨ Gnars on Dexscrenner ⌐◨-◨ Lil Nouns IG ⌐◨-◨ Nounish IG
